TikTok is introducing a new feature that allows them to lessen the volume of AI-made media appearing in their streams. This move comes as the platform disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This development comes amid a surge in AI content, driven by new AI video creators.
The Broader AI Trend
Recent reports that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A considerable share of this material is deemed “AI slop”, a label for poor-quality, factory-style content that is frequently nonsensical or surreal.
Our research shows that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The platform announced that there are currently over a billion videos on its app labeled as AI-generated. Collectively, over 100 million videos are uploaded to the service each day, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to reduce or increase the amount of artificial media they view by accessing the “manage topic” option in the app and choosing AI-made media. Other topics that can already be controlled under the filter include politics, fashion, aesthetics, and movement.
AI Disclosure Rules
Its rules oblige content makers to identify “realistic” artificially created content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any believable AI video that is without a tag can be deleted under its user guidelines.
In addition, the app will henceforth attach an artificially created watermark to content created with its own AI tools, or detected by an collaborative effort for spotting AI-generated material. This action is designed to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2 million educational fund for professionals and groups to create learning resources about using AI responsibly. This initiative will support charitable organizations focused on training computer science.
Content Safety Approach
TikTok has justified its safety measures, during debate over proposals to cut jobs for numerous review team members in the UK. TikTok is planning to reduce 439 jobs in its trust and safety team in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official clarified that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content prior to it has to be seen by humans. The platform announced a significant reduction in explicit and harmful content handled by human moderators over the previous year due to intervention by its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
